Rubin on Point

Rubin On Point | Measurable Mental Health | Amy Serin. PhD


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Dan Rubin sits down with world-renowned neuropsychologist and clinical innovator, Amy Serin, PhD to explore the intersection of neuroscience, mental health, and resilience. From EMDR and the salience network to cutting-edge neurofeedback and brain mapping, Dr. Serin explains how we can close the loop on treatment by measuring what matters—and how advanced tools like the NeuroMatrix helmet and tactile bilateral stimulation are changing lives inside and outside the clinic.


Whether you're navigating a cancer diagnosis, trauma, anxiety, or just want to optimize your performance, this conversation offers new possibilities for healing the brain and calming the body—efficiently, precisely, and naturally.


Chapters: 


00:00 – Welcome to Rubin On Point


00:42 – Why understanding your brain matters


01:28 – What makes The Serin Center unique


03:08 – Mental health is physical: measuring the brain


05:07 – Closing the loop with neurotechnology


05:57 – What is “The Stress Switch”?


07:01 – EMDR & trauma treatment through the salience network


10:12 – Why bilateral stimulation works


13:57 – The real reason EMDR might not work for some


15:52 – “Lunch on Tuesday”: how healing should feel


17:09 – Mistakes therapists make with EMDR


20:04 – Brain mapping & unplugging the “Whack-a-Mole”


22:19 – Why neurofeedback works when meds don’t


24:06 – QEEG explained + how it's used


27:01 – Vetting your neurofeedback practitioner


30:11 – 19-point vs. 2-point neurofeedback


34:01 – What’s actually happening during neurofeedback


36:07 – Enhancing treatment with Dharma Doctors devices


40:05 – Deep dive on the NeuroMatrix helmet


43:01 – Red light therapy and cognitive preservation


45:01 – Why this tech matters for trauma, Parkinson’s, and beyond


46:21 – Final takeaways: precision, personalization, and potential


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Rubin on PointBy Dan Rubin, ND FABNO