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Ruby Rose Ellis & Lorna Bladen | Building Purposeful Brands & Non-Profit Impact | Episode 50 | Girls In Movement Podcast Series
Recorded live at Web Summit, this episode of the Girls In Movement Podcast brings together two brilliant women making real impact through design, branding and community leadership.
Hosted by Polly Dhaliwal, Founder of Girls In Movement and COO of Enterprise Nation, this conversation features:
• Ruby Rose Alice: Founder of Studio 77 and The Non Profit Design Studio, where she leads branding and website design for charities, social enterprises and grassroots organisations around the world. Ruby also leads Project 100, her mission to design and build 100 websites for nonprofits by 2030.
• Lorna Bladen: Chief Marketing Officer at Enterprise Nation, and co-founder of SheShoreham, a grassroots community empowering women near Brighton. Lorna brings deep insight into marketing, brand identity, and how founders can cut through the noise in a crowded digital world.
Together we explore the realities of building a brand from scratch, the emotional power behind non profit storytelling, and why design still matters in an age of AI and rapid automation.
This episode is lively, warm, honest and full of practical advice for founders, creatives, non profit leaders and anyone trying to build something meaningful with limited resources.
In this episode:
• The story behind The Non Profit Design Studio & Project 100
• Why non profits struggle with branding and how to fix it
• How to build a strong brand on a bootstrap budget
• The role of AI in design: threat or tool?
• Why “launch ugly” is often the best first step for founders
• The importance of brand personality and founder story
• How to stand out at events like Web Summit
• Building community, connection and trust online vs offline
• The value of human creativity in an AI-driven world
• Advice to their younger selves — slowing down, staying curious and believing in your journey
🔗 About Ruby Rose Alice
Founder of Studio 77 and The Non Profit Design Studio, leading creative work for charities and social enterprises globally.
Learn more or apply for Project 100: thenonprofitdesignstudio.com
🔗 About Lorna Bladen
Chief Marketing Officer at Enterprise Nation, supporting 150,000+ founders across the UK.
Co-founder of She Shore, a grassroots community for women near Brighton.
🌍 About Girls In Movement
Girls In Movement empowers girls aged 8–14 globally through confidence, education and storytelling.
Mission: reach 1 million girls worldwide.
Website: girlsinmovement.com
Instagram: @girls_in_movement
🎧 Listen on:
Spotify · Apple Podcasts · Podbean
If you enjoyed this episode, please subscribe, leave a review and share it with someone building a brand or nonprofit.
View all episodes
By Polly DhaliwalRecorded live at Web Summit, this episode of the Girls In Movement Podcast brings together two brilliant women making real impact through design, branding and community leadership.
Hosted by Polly Dhaliwal, Founder of Girls In Movement and COO of Enterprise Nation, this conversation features:
• Ruby Rose Alice: Founder of Studio 77 and The Non Profit Design Studio, where she leads branding and website design for charities, social enterprises and grassroots organisations around the world. Ruby also leads Project 100, her mission to design and build 100 websites for nonprofits by 2030.
• Lorna Bladen: Chief Marketing Officer at Enterprise Nation, and co-founder of SheShoreham, a grassroots community empowering women near Brighton. Lorna brings deep insight into marketing, brand identity, and how founders can cut through the noise in a crowded digital world.
Together we explore the realities of building a brand from scratch, the emotional power behind non profit storytelling, and why design still matters in an age of AI and rapid automation.
This episode is lively, warm, honest and full of practical advice for founders, creatives, non profit leaders and anyone trying to build something meaningful with limited resources.
In this episode:
• The story behind The Non Profit Design Studio & Project 100
• Why non profits struggle with branding and how to fix it
• How to build a strong brand on a bootstrap budget
• The role of AI in design: threat or tool?
• Why “launch ugly” is often the best first step for founders
• The importance of brand personality and founder story
• How to stand out at events like Web Summit
• Building community, connection and trust online vs offline
• The value of human creativity in an AI-driven world
• Advice to their younger selves — slowing down, staying curious and believing in your journey
🔗 About Ruby Rose Alice
Founder of Studio 77 and The Non Profit Design Studio, leading creative work for charities and social enterprises globally.
Learn more or apply for Project 100: thenonprofitdesignstudio.com
🔗 About Lorna Bladen
Chief Marketing Officer at Enterprise Nation, supporting 150,000+ founders across the UK.
Co-founder of She Shore, a grassroots community for women near Brighton.
🌍 About Girls In Movement
Girls In Movement empowers girls aged 8–14 globally through confidence, education and storytelling.
Mission: reach 1 million girls worldwide.
Website: girlsinmovement.com
Instagram: @girls_in_movement
🎧 Listen on:
Spotify · Apple Podcasts · Podbean
If you enjoyed this episode, please subscribe, leave a review and share it with someone building a brand or nonprofit.