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BE FRUITFUL: Help the Stuck. Elevate the Winning. Create Value.
What does it really mean to “be fruitful and multiply”? In this episode of Ruck’s Place Podcast, I take that biblical principle from the Garden of Eden and connect it to something we all have the responsibility to do—create, grow, multiply, and provide value to others.
I share a conversation I heard from a high-profile coach who charges $150,000 for a few hours of access to his room. When a guest asked whether she should spend her time helping people who are stuck or focus on people who are already winning and want to level up, his response was simple: don’t spend your time with losers because they will pull you down.
That answer made me stop and think.
As someone who coaches people through transformation, I've experienced the other side of that equation. People reach out because they want change. They ask questions, schedule conversations, and tell me what they want to accomplish—only to disappear when it's time to actually begin. Sometimes people don't necessarily want to be helped; they simply want to be heard.
But I believe there is value in helping people who are stuck AND adding value to people who are already winning.
Coaching is a two-party experience. The coach has to show up with knowledge, experience, preparation, and a genuine willingness to serve—but the person seeking the transformation has to show up too.
So where do you stand?
Are you looking for someone to listen to you, or are you truly ready to do the work?
And perhaps the bigger question is:
What have you been given that you are responsible for multiplying and using to create value for someone else?
Let's talk about it.
Welcome to the Friday Drop at Ruck's Place.
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