Rule Breaking & Industry Dominating (ft. Seth Mattison)

Seth Mattison shares the unconventional ways he’s built an awe-inspiring career— including breaking a supposedly unbreakable rule

OPENING QUOTE:

“I don't come from a family with any resources, and so I was literally donating blood platelets twice a week to pull together an extra 200 or 300 bucks for the month to be able to make a car payment, to be able to pay rent, to do what was necessary. Trust me when I tell you, as you make it through that valley of darkness, there is light on the other side.”

 -Seth Mattison

GUEST BIO:

Seth has been one of the most successful speakers on the circuit over the last decade, and continues to inspire audiences around the world. He's the founder and CEO of FutureSite Labs, a research and training company that's focused on the future of work.

Links

• Website
• LinkedIn
• Instagram
• Facebook
• YouTube
• Twitter

[7:41] - Multiple Paths to the Same Goal

How different speakers find their way into the industry

Seth shares how there are many ways into the business. While many of his colleagues came through success in the business world, Seth began by focusing on deep subject matter expertise and broke in that way. Don’t feel as if you have to follow the path of your idols to break in— follow your own path.

[10:46] - The Power of the Pivot

The rare successful subject pivot and the lessons it teaches

Seth did something almost no successful speaker can manage— he pivoted his message to something entirely different, and not only kept succeeding but supercharged his career beyond anything he’d achieved before. How? By taking the lessons he learned from his original focus and applying them to a new area without missing a step.

[14:27] - Building Credibility, Brick by Brick

How Seth established himself as a thought leader

Seth is a charismatic presence, but beneath it all is a diligent researcher. He understands that the only way to build credibility is through true understanding, so he conducts dozens of interviews before keynote talks and becomes fluent in the language of an industry before he steps up on stage and speaks to that industry. That’s how credibility is made. 

[22:44] - The Cone of Possibilities

Seeing the future of speaking through a unique lens

The Cone of Possibilities is an existing concept that Seth has used to help guide both his career and his audiences. It represents our view of the future— in the near future, the potential different possibilities are narrow. Your life tomorrow will likely look a lot like your life today. But as you go further into the future, more and more variables make more outcomes possible.

[28:36] - Don’t Go It Alone

Seth’s simple yet profound advice for anyone embarking on a speaking career

A keynote speaker is alone when they stand on a stage, but they’re never alone on the path that gets them there. Great partners, mentors, and team members can accelerate your career 10x— and make it all worthwhile along the way.

RESOURCES:

• [6:17] When Generations Collide
• [15:14] The War at Work
• [23:24] The Cone of Possibilities

Follow Seth:

• Website
• LinkedIn
• Instagram
• Facebook
• YouTube
• Twitter

Follow Josh Linkner:

• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube

ABOUT MIC DROP:

Brought to you by eSpeakers, hear from the world’s top thought leaders and experts, sharing tipping point moments, strategies, and approaches that led to their speaking career success. Throughout each episode, host Josh Linkner, #1 Innovation keynote speaker in the world, deconstructs guests’ Mic Drop moments and provides tactical tools and takeaways that can be applied to any speaking business, no matter it’s starting point. You'll enjoy hearing from some of the top keynote speakers in the industry including: Ryan Estis, Alison Levine, Peter Sheahan, Seth Mattison, Cassandra Worthy, and many more. Mic Drop is produced and presented by eSpeakers; sponsored by 3 Ring Circus.

Learn more at: MicDropPodcast.com

ABOUT THE HOST:

Josh Linkner is a Creative Troublemaker. He believes passionately that all human beings have incredible creative capacity, and he’s on a mission to unlock inventive thinking and creative problem solving to help leaders, individuals, and communities soar. 

Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. He has invested in and/or mentored over 100 startups and is the Founding Partner of Detroit Venture Partners.

Today, Josh serves as Chairman and Co-founder of Platypus Labs, an innovation research, training, and consulting firm. He has twice been named the Ernst & Young Entrepreneur of the Year and is the recipient of the United States Presidential Champion of Change Award. 

Josh is also a passionate Detroiter, the father of four, is a professional-level jazz guitarist, and has a slightly odd obsession with greasy pizza. 

Learn more about Josh: JoshLinkner.com

ABOUT eSPEAKERS:

When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often. 

eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.

The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals all over the world connect directly with speakers for great engagements. 

Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.

Learn more at: eSpeakers.com

SPONSORED BY 3 RING CIRCUS:

From refining your keynote speaking skills to writing marketing copy, from connecting you with bureaus to boosting your fees, to developing high-quality websites, producing head-turning demo reels, 3 Ring Circus offers a comprehensive and powerful set of services to help speakers land more gigs at higher fees. 

Learn more at: 3RingCircus.com

PRODUCED BY DETROIT PODCAST STUDIOS:

In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.

As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown’s processes to launch today’s most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits. 

Here’s to making (podcast) history together.

Learn more at: DetroitPodcastStudios.com

SHOW CREDITS:

• Josh Linkner: Host | [email protected]
• Joe Heaps: eSpeakers | [email protected]
• Connor Trombley: Executive Producer | [email protected]