“Data is the foundation of every CX-powered experience. Every company will be competing for data supremacy.” – R “Ray” Wang 

Extreme consolidation and accelerated digital transformation are changing the global business landscape. To win, businesses must embrace agility and analytics, and use automation to address customer needs. In this episode of Reimagine Marketing, Wilson Raj welcomes R “Ray” Wang, founder, chairman and principal analyst of Silicon Valley based Constellation Research, to discuss the importance of adopting a CX strategy that speeds decisions, reduces risk, and enables real-time customer engagements – to stay relevant, valued and in demand. 

This podcast covers: 

• Why today’s top companies are focused on analytics, automation and AI. 
• The importance of decision velocity when seeking competitive advantage. 
• Data supremacy and how analytics serve as an accelerant for differentiated CX. 
• Principles for harmonizing human-powered and AI-powered capabilities. 
• What’s next for businesses seeking to go from status quo to market leader. 

Here are some of the resources we mentioned during the episode: 

• Experience 2030 Pulse Report: The Acceleration of Digital Engagement, Personalization and Trust 
• Experience 2030 Resources: Learn more about what defines today’s customer experience and how consumers and brands will evolve through the year 2030. 
• Learn more about Ray’s latest book: Everybody Wants to Rule the World: Surviving and Thriving in a World of Digital Giants 
• Connect with Wilson: LinkedIn | Twitter 
• Connect with Ray: LinkedIn | Twitter 

Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.

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About our guests: 

• Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS’ analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.  
• R “Ray” Wang is the founder, chairman and principal analyst of Silicon Valley based Constellation Research Inc. He co-hosts DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode, and he authors a business strategy and technology blog that has received millions of page views per month. Wang also serves as a non-resident senior fellow at The Atlantic Council's GeoTech Center. Wang is well quoted and frequently interviewed in media outlets such as the Wall Street Journal, Fox Business News, CNBC, Yahoo Finance, Cheddar, CGTN America, Bloomberg, Tech Crunch, ZDNet, Forbes, and Fortune. He is one of the top technology analysts in the world. 

A transcript of this episode can be found here.