The number of Google My Business reviews you obtain is one of the many figures that matter in your legal practice, and you are keeping track of it meticulously. While you might be tempted to try unusual treatments or methods that promise to improve your Google My Business review rating, think twice; a Google suspension isn't the only consequence you may face; the FTC might also want to have a word with you.

This week's episode features Grace and Liel discussing the recently published Online Customer Reviews: A Guide for Platforms, by the Federal Trade Commission. The message is clear: "do not review gate".

The conversation explores best practices to keep your law firm out of trouble, how to handle incentives, and a final answer to whether is acceptable to have friends, family, or even staff write reviews about your law firm.

So tune in, keep calm and continue generating reviews.

Resources mentioned in our episode:

• Federal Trade Commission - Online Customer Reviews Guide
• Analysis from Mike Blumenthal on FTC’s new guidelines
• How to request form Google a review removal
• In Camera Podcast Complete Guide on Review Generation

Send us your questions at [email protected]

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