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Most people don't really like rules. Just telling someone to "follow the rules" can be a turnoff. After all, don't rules really mean that you can't do whatever you want?

But establishing some rules for better idea generation really makes a lot of sense! Rules help define what types of interactions are productive and acceptable, and what types are not. And in an idea generation session - whether we're working with others or even by ourselves - being productive is essential.

In this episode, SmartStorming partners Mitchell Rigie and Keith Harmeyer explore the value of rules in idea generation, and reveal some of the most important ones to follow