Shake Sales is the video series from the sales engagement tool Mailshake. Shake Sales sees Sujan Patel, Mailshake founder, interview sales leaders on how to coach sales teams and see success in sales. In this week's episode, Sujan interviews Fred Diamond.

Fred’s Institute for Excellence in Sales (IES) helps B2B and B2G employers around the globe attract, retain, develop, and elevate top-tier sales talent. His Premier Sales Employer and Premier Women in Sales Employer designations help companies be seen as great employers for top salespeople and saves millions in retention costs. Fred is an ally for women in sales.

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