Consumer expectations are changing rapidly – are you keeping up? 73% of homeowners now ask friends & neighbors for recommendations when hiring a home pro. When they are referred to you, how do you think they'll find you? Online!

Scott Weigel, VP of Business Development for HomeAdvisor, discusses how home services professionals can succeed in an ever-changing online marketing world.

Highlights of the podcast include:

- Using consumer trends and behaviors to understand homeowner expectations

- The customer journey to hiring a home services professional

- Navigating and understanding today’s online marketing landscape

- A 3-step process to increase referrals and new business for your industry