Most people are happy to talk about themselves and their businesses. However, it’s not always easy to find guests, or cheap. When you have a guest, say a local bakery, you can have the guest share a promotion at the end of your interview. Think, buy one muffin get one free on ‘X’ date. Then, you can share the promotion via social the day the show drops, and the guest is highly likely to heavily promote the episode as there is a greater benefit to them doing so. Keep in mind, guests can get lazy when it comes to sharing their interviews on their social channels and you may need to prod them. Offering a promotional plug is an easy way of getting them to engage.