This could've been a disaster, but SONIC THE HEDGEHOG runs in to save the day! An entertainingly simple film, and a masterclass in Social Media Learning - where brands can learn from their fandom and respond to feedback instantly. We discuss how we're seeing a lot of films live or die by this now! We also touch on comparisons to DETECTIVE PIKACHU and break down the script - who knew SONIC had layers!Find us on FB/IG: @backseat_podcast