JR Media

Run your Facebook ads for a minimum of four days


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This week's tip. If you're running Facebook ads, make sure you run those ads for a minimum of four days. Why four days? Because every day hundreds of thousands, maybe even millions of ads, are being pushed into the Facebook algorithm.
It takes about four days for your ads to properly settle into this wave of ads in the Facebook algorithm. If you do it any shorter, the data that you get back may not be accurate. Allow four days before turning anything off or making changes.
What I do for my clients is I make edits once a week and I analyse, but don't touch, three times a week, sometimes even daily depending on the campaign. But the key is that I don't touch it. The more you touch it, the more you break the algorithm.
Keep this in mind the next time you create your Facebook ad. Until next week.
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JR MediaBy Jessica Ricketts