• The #1 thing you need as a leader is followers
• To get followers, have influence over them
• It takes money to make money, but it doesn't have to be your money
• It doesn’t have to be your money
• It doesn’t have to be up front money
• It takes people to make money 
• The Lord isn't blessing you; He's blessing you through people’s pockets
• It takes consistency to make money
• It takes a product to make money
• It takes solving a problem to make money
• Only 2 problems you can solve:
• A. Escapism - take you from where you are to where you want to be
• B. Distract you from your problems
• It takes you being better than the other person to make money
• To be better than people without being better than people, be at least a week ahead of people
• When you’re ahead of somebody, you can charge; when you’re behind someone, you can’t charge
• People cannot support what they cannot afford

Grant Cardone Video

1. You better be selfish

• Putting people before you gets you nothing

1. Running a business is about money
2. To receive money is a heart issue. To generate money is an ego issue.

• In order to make money, you must stop trying to make money
• Most of the energy needs to be in your vehicle in order to generate money
• What have you built that forces people to throw money at it?

How to Make Serious Money

1. Do we know where we’re going?

2. Do you know where you want your customers to go?

3. Have you filled up your high end?

4. Did you force yourself to build another one?

1. Front end - how easy it is for customers to come to you, where are they coming from, and what bait are you using, and who they are

  - Your front end is not your low end

  - 100% should be reached on the front end

2. Monthly subscriptions - identifying the quality of your customers, the quality of your offers, and creating predictable revenue

  - 35% should be on monthly subscriptions

  - Account for 25% attrition

  - When you don’t lose that money, put it in a bank account when you do start losing

3. Value ladder - how efficiently and effectively can you take a $2 customer and make them a $3 customer, and a $3 customer a $30 customer, and a $30 customer a $300 customer, a $300 customer a $3,000 customer, a $3,000 customer a $30,000 customer, a $30,000 customer a $300,000 customer, and so on….

  - You want 50% of your organization needs to be here 

  - They need to opt in on giving you their information

4. High end - a product so high, your customer must jump to it; it’s your premier product that’s the very best you have 

  - Your passion is not the very best you have

  - You don’t want everyone; you only need 5%

  - Choose the very best you have from your high end and make it your front end —> give it away for free

1. We know where we are going

2. We are walking our customers to where we want them to go

3. We filled up our backend

 

4. We had to make a new backend because we filled up our backend

Brands

• Brands are important

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