Parm Sidhu is what most consultants say they want to be: an operator and an advisor at the same time.

While working at Deloitte, Parm built Student Storage into a 20-campus business across Canada. It’s an impressive feat, especially this early in his career.

And it’s also why my conversation with Parm matters.

Because once you’ve run something yourself, you don’t think – or advise – the same way again.