Chiefly Digital

Running a Chief Digital Agency: Leveraging AI & Driving Efficiency with Jenna Flateman Posner


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In this episode, Jay sits down with Jenna Flateman Posner, the Founder & CEO of Chief Digital Agency, former retail executive, and 2x CDO. They discuss Jenna’s extensive career in retail and technology, the evolving role of Chief Digital Officer, and the transformative potential of AI in retail. They also dive into Jenna’s insights on cutting through the noise in leveraging AI and what the future of AI integration looks like in retail. 

 

Jenna:

“I think every CDO in any organization, a big part of the responsibility is understanding what's coming. And the more forward-looking and innovative you can be the better. And so a big part of my self-prescribed responsibilities was making sure that I stayed very close to technology that can help drive value back to the business. And so as we found,  and experienced, the democratization of AI through leveraging ChatGPT, I think we all kind of got to play with it and realized that there were some real efficiencies and value to generate.”

 

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