Evan and Bob discuss all various aspects present moment of running a communications department. Rams Head PR man Artis Twyman joins the podcast to discuss all the responsibilities from handling the media, to player interviews, to all aspects of social media that is in demand in 2022. Artis also describes how he see his job function as Head of Comms for the Rams in Los Angeles, the #2 market in the country. He articulates how much the business has changed with technology during his twenty plus years working in the NFL. He explains how he trains players how to answer questions but gives the latitude to answer how they want. Artis discussed playing in the beautiful new stadium, and how you must win in Los Angeles with all the competition, which they are doing heading to the Super Bowl at their home stadium versus the Bengals. Artis shares a laugh with an amusing anecdote about how at one point he wanted to be a Presidential speech writer. He moved on from that but has a pretty nice job now as VP of Communications of the Los Angeles Rams.