Running an online store is difficult work.

For a quick refresher, here are four overlooked tips you need to remember when running an online store:Keep Your IT Systems Online and Safe at All TimesIt should go without saying, but a surprising number of business owners overlook the need to keep their IT systems secure and maintained.

Develop a Social Media PersonaThe importance of social media for businesses is well established at this point.

Yet if you want to maximise your advertising efforts on social media, a strong plan needs to be devised.

By utilising a social media persona, you can give your brand a distinct personality, one which customers can identify with and appreciate. | To read full story, visit https://startuparound.com/read/1585571406.31441/Running-an-Online-Store:-4-Overlooked-Tips-You-Need-to-Remember?ref=audio_experience