It's so easy to get carried away in business, everyone is trying to become an overnight success nowadays and it's so easy to get sucked into false hope in the early days. For example, professionals that you work with telling you they can help you grow and scale your business, get you 6 x ROAS on your ads, can get you in the media and triple your revenue. We've been suckered in so many times and a lot of that has to do with running before you can walk, thinking that working with these people is the golden ticket to success when in actual fact it isn't; it's the accumulation of lots of things over a period of time that get you to the end goal, and for most companies that takes years!

We've learnt the hard way and are here to tell anyone who is starting out or growing their business, to not throw their money away, to take it slow (we know that's hard sometimes) and to test different things on a small budget to see what makes your audience tick.