EPISODE 33: HOLDING EXECUTIVE SESSIONS

There is allot here to unpack, so I am going to move quickly. The goal is to validate everything done to date and this is the end of the Research and the beginning of Design Phase.

Topics:

• Selecting the right customer - A review
• Part of a fast growing industry and/or market
• Unsatisfied or neutral about the current offer purchased
• Willing to help design a solution for them?
• First Meeting
• Share the big picture - who you are, what you are trying to accomplish as a company - create a desire to be affiliated
• Focus on the offer - why this offer, what you have researched and learned to date - surprise and intrigue with your understanding
• Overview: Physical characteristics, What does the Offer Do, What additional Value does it provide
• Schedule Second Meeting - allow the customer to share and discuss internally and create a second meeting to capture their requirements
• ​Second Meeting
• ​Restate the objective for the meeting - what new offer are you building to solve which customer problem
• Work with the group to fine tune the offer's goal - what problem will it solve
• Inquire about the positives and negatives of the offer currently being purchased
• Create a list of customer needs; ensure you capture both what it must do (results) and what will make it user-friendly
• Request volunteers to help in the design and build process
• Schedule third meeting for gaining closure on the list
• Third Meeting
• Prior - clean the list and rework into your design process
• Share your list for agreement
• Solicit participants for Focus Groups

EPISODE 34: RUNNING FOCUS GROUPS

In the previous episode you have achieved much - found a partner for the offer, gained their insights into what they would buy if it was available at the right price point, and help in the production phase of the project.

The Focus Group's role in the beginning is to validate the requirements for results and user-friendliness by talking to the people doing the work.

​We will come back this later as the prototype is being built. The Agilean Process requires the Focus Group to test the prototype as it is being built.

Topics:

• Group members - marketing, sales, production, distribution, service
• Create a group charter for working together
• Have each person (1) discuss their role in the company, and (2) their role with the new offer
• Share the requirements list and have them prioritize the items in 2 lists: (1) results, (2) user-friendliness
• Solicit for requirements missing from the list, add, and re-rank
• Review the final list and gain agreement