Masters On The Move

Running Is Cool Again - What’s Actually Going On


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Running has quietly transformed from a solo grind into a social movement — and it’s changing the way people train, stay motivated, and stick with the sport.


In this episode, certified running coach Justin Hill unpacks why running has exploded in popularity again, from the rise of run crews to the shift away from pace obsession and toward connection and community. You’ll learn why belonging matters more than motivation, how social running improves long-term consistency, and why this trend isn’t just for Gen Z.


Whether you’re a seasoned runner or struggling to stay motivated, this episode offers a fresh perspective on why running feels different — and better — than it used to.


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Masters On The MoveBy Justin Hill