Most founders don’t talk about this moment.

When you realise you’re running out of runway…and the clock is ticking.

In this Peer Effect Postbag, James Johnson and Freddie Birley break down what actually matters when you're in that position:

•  The 3 real options you have (cut costs, grow, or fundraise) 
•  Why running out of runway can force clarity and focus
•  How pressure can increase performance (until it breaks you)
•  Whether you should tell your team or not
•  And how to avoid the mental spiral that kills execution

This isn’t theory.
 It’s the reality founders deal with at 2 AM.

More from James:

Connect with James on LinkedIn or at peer-effect.com