As Unito began to expand and grow, their pricing needed to adapt. However, first, the Unito team had to consider what a sustainable pricing migration could look like without disrupting existing customers and blocking the company’s continued success. So, they made pricing experiments part of their DNA. They created a dedicated pricing squad, performed continuous surveys, interviews, and pricing tests.

In this SaaS Open Mic episode, I speak with Marc Boscher, CEO and co-founder of Unito. Listen to the podcast to learn more about how a continuous testing approach can get you through a pricing migration without taking huge risks.