Running shoe technology hasn’t changed much in the last 30 years.   Cyle Sage of On shoes, a 2011 Cade Prize finalist, explains how On shoes “roll and stop,” offering both vertical and horizontal cushioning. Cyle, a former triathlete and coach, partnered with a Swiss engineer in 2003 to design and market the shoes to take on the shoe industry giants.  In the last few years On also has become the “it” shoe among celebrities, turning up on red carpets as well as running trails.