On today's episode, Adam Conner is joined by Don Lane, the CMO of Saucony. Saucony is an American manufacturer of athletic shoes.

Today, you'll learn:

Don's journey to Saucony; what he loves about footwear

Saucony's adjustments given COVID, plus the benefits provided to the running community in these times via forced growth

How Saucony highlights the stories of regular runners, amateur to professional

How Don ramped up into running and how you can too; the ways Saucony can help

As always, advice on how to be a more authentic marketer

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)