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Running your Beauty Business During a Recession
As a beauty business, hairstylist, or salon owner, a recession doesn't always have to be a scary topic. Ambrosia & Drea talk about practices they think all businesses should focus on & even invite you to join one of our Social Pop-Up events. Join us in the near future to go more in depth, how you can practice builidng a sustainable & profitable business!
Join us at our next pop-up HERE & add SSAPOD to checkout for 10% off!
Get access to our Membership for 7 days FREE!
Find us on Instagram
We're also on TikTok
Key Take-Aways:
1. Pre-plan your business to survive & thrive when it comes to recession preparation.
2. Ask your clients what they find most valuable or look forward to the most when coming to see you.
3. What can you reintroduce to your clients that you may have gotten out of practice doing?
4. Lipstick effect: During stressful economic times, women indulge in small things to feel beautiful for an emotional boost.
5. What type of emotional boost can you add into your routine when connecting to your clients?
6. Add mini or express services to your menu.
7. Treat every client as if they’re the only client you have.
8. Give clients permission & options to go longer between services if they’re on a budget.
9. Try to find innovative ways to offer your services differently like a special package, longer massage, or scalp care.
10. Create a custom plan for future visits with each client so they have something to look forward to & know cost wise what it might be.
11. Make your bundle options a secret or underground menu to clients rather than advertise it to avoid confusion & comparison shoppers.
12. Share your affiliate links on your website, a landing page, and your accounts to future & existing clients.
13. Host an event & educate your clients in the salon twice a year.
14. When you hear recession, think of connection & community as your main focus.
15. Every encounter counts.
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years. TrussAmbrosia for 10% off all products at http://www.trussprofessional.com
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As a beauty business, hairstylist, or salon owner, a recession doesn't always have to be a scary topic. Ambrosia & Drea talk about practices they think all businesses should focus on & even invite you to join one of our Social Pop-Up events. Join us in the near future to go more in depth, how you can practice builidng a sustainable & profitable business!
Join us at our next pop-up HERE & add SSAPOD to checkout for 10% off!
Get access to our Membership for 7 days FREE!
Find us on Instagram
We're also on TikTok
Key Take-Aways:
1. Pre-plan your business to survive & thrive when it comes to recession preparation.
2. Ask your clients what they find most valuable or look forward to the most when coming to see you.
3. What can you reintroduce to your clients that you may have gotten out of practice doing?
4. Lipstick effect: During stressful economic times, women indulge in small things to feel beautiful for an emotional boost.
5. What type of emotional boost can you add into your routine when connecting to your clients?
6. Add mini or express services to your menu.
7. Treat every client as if they’re the only client you have.
8. Give clients permission & options to go longer between services if they’re on a budget.
9. Try to find innovative ways to offer your services differently like a special package, longer massage, or scalp care.
10. Create a custom plan for future visits with each client so they have something to look forward to & know cost wise what it might be.
11. Make your bundle options a secret or underground menu to clients rather than advertise it to avoid confusion & comparison shoppers.
12. Share your affiliate links on your website, a landing page, and your accounts to future & existing clients.
13. Host an event & educate your clients in the salon twice a year.
14. When you hear recession, think of connection & community as your main focus.
15. Every encounter counts.
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years. TrussAmbrosia for 10% off all products at http://www.trussprofessional.com