Using tools as marketing is different than having a great product.<ul><li>How do tools attract devs?</li><li>What are Runscope founder John Sheehan's three best practices?<ol><li>Don't require a sign-up</li><li>Do one thing well</li><li>Make it free</li></ol></li><li>What are Adam's two additional rules?<ol><li>Give it its own home</li><li>Keep it relevant to your product</li></ol></li></ul>Read the Tools as Marketing chapter from <a href="https://everydeveloper.com/developer-marketing/book/">Developer Marketing Does Not Exist</a> for more on the Runscope playbook and other tool examples.

Using tools as marketing is different than having a great product.How do tools attract devs?What are Runscope founder John Sheehan's three best practices?Don't require a sign-upDo one thing wellMake it freeWhat are Adam's two additional rules?Give it its own homeKeep it relevant to your productRead the Tools as Marketing chapter from Developer Marketing Does Not Exist for more on the Runscope playbook and other tool examples.

&nbsp;Using tools as marketing is different than having a great product.<ul><li>How do tools attract devs?</li><li>What are Runscope founder John Sheehan's three best practices?<ol><li>Don't require a sign-up</li><li>Do one thing well</li><li>Make it free</li></ol></li><li>What are Adam's two additional rules?<ol><li>Give it its own home</li><li>Keep it relevant to your product</li></ol></li></ul>Read the Tools as Marketing chapter from <a href="https://everydeveloper.com/developer-marketing/book/" rel="noopener noreferrer">Developer Marketing Does Not Exist</a> for more on the Runscope playbook and other tool examples.

Runscope Playbook: *Tools* as Marketing

To reach a technical audience, you can’t bring typical marketing tactics. Developer Marketing Does Not Exist is a book and podcast to show you how to engage developers with meaningful content. It helps you dig deep to understand and communicate around developer problems, then guide them through a solution.

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Runscope Playbook: Tools as Marketing

Runscope Playbook: Tools as Marketing