In this episode of Keep it Humane: The Podcast, Daniel Ettinger and Ashley Bishop sit down with Cole Wakefield — a passionate advocate and leader in animal welfare — to explore the unique challenges and opportunities of serving rural communities. As the Executive Director of Good Shepherd Humane Society and Managing Advisor for Rural Humane, Cole brings a wealth of experience in leadership development, strategic collaboration, and policy reform.

Together, they dive into what it takes to build sustainable, community-driven solutions that prioritize both animal welfare and public well-being. Cole shares his insights on why rural shelters must be viewed as essential public services — not revenue-generating operations — and how local leadership plays a crucial role in creating humane outcomes. From innovative programs to inclusive strategies tailored to rural needs, this conversation is a must-listen for anyone looking to reshape the future of animal welfare.

Tune in to learn how rural communities can drive change and why collaboration, compassion, and community engagement are the heartbeats of effective animal welfare work.