Rushenka Perera, CMO of SAP discusses the buyer journey, being a data driven business, B2B vs B2C and the customer experience economy.

Rushenka Perera talks buyer journeys and customer experience.

Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape. By speaking to the brightest minds in the global industry with a wide ranging 'fire side chat' interview approach, this podcast will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector.

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Rushenka Perera talks buyer journeys and customer experience.

Rushenka Perera talks buyer journeys and customer experience.