Many products and services today come in a bunch of different configurations. Just think about the options you face when shopping for computers, phones, a car, or even plans for wireless and cable services. Screen resolution, hard drive size, color, etc. Keeping up with which customizable pieces work with others manually makes it more difficult to make the right offer to the right customer at the right time. That’s especially true in a world where customers expect immediate responses for everything.

Russ Chadinha, Director of Product Marketing at PROS, a software company that helps organizations use big data to sell more effectively, shares how CPQ (configure-price-quote) applications can help them sell more, be more efficient, and improve the customer experience with the sales process.