The Startup Story

Russ Perry, founder of Design Pickle


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About this episode

Everyone gets hyped up about a software as a service startup. However, what’s incredibly unique is a service as a service design solution. Imagine a service model with no contracts and a graphic designer who will create anything you need. This is just what Design Pickle is.

Russ Perry is the founder of Design Pickle. Much like their name, they set themselves apart and provide unlimited graphic design work for a flat monthly fee. I use this service myself and it has been amazing. In this episode, Russ answers direct business questions from a live audience. Tune in to hear his highs, lows, successes, and failures.

In this episode, you'll hear.
  • How Russ grew up.
  • The steps that led him into entrepreneurship and founding Design Pickle.
  • Where he lands in the spectrum between pessimism and optimism.
  • What made him finally decide things had to change in regards to his drinking.
  • How he grew Design Pickle to where it is today.
  • Why establishing trust is critical.
  • Who he looks to for a business model.
  • Where he wants to see Design Pickle go in the next 5 years.
  • Resources from this episode

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    The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney
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    Get Design Pickle’s free creative bundle + 30% DISCOUNT: https://designpickle.com/startupstory/

    Russ on LinkedIn: https://www.linkedin.com/in/russperry/

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    The Startup StoryBy James McKinney