In this conversation Ilze Jēče is speaking with Russ Stoddard, who began his career as a river guide before entering the corporate world where he has become recognized as an expert working at the confluence of business and social responsibility. Russ believes that there is a growing need for independent socially responsible businesses. Russ runs his own company - Oliver Russell - social impact branding agency that not only gives their services pro bono for some non-profit organizations, but practices wellbeing and good doing in their day to day work.