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Aurora Winter is a media strategist, author of ten books, former film and TV writer-producer, and the founder of Same Page Publishing, which launches CEOs and experts as thought leaders. Years ago, she and her husband had a struggling boat business. They didn't change the product, the team, or the price. They changed the words. On Judgment Call, she explains why AI can produce a manuscript but can't produce authority, why you can't prompt AI past your own level of mastery, and what she found when a client brought her an AI-written book with almost none of him in it. We talk about writing for the language models so you become the expert AI quotes instead of the one it replaces, how AI is changing brand building, and where a business owner with real expertise and no platform should start. She also puts my own one-sentence message on the spot, and leaves you with four things you can do today to stand out. Guest: Aurora Winter, media strategist, author, and producer. Founder of Same Page Publishing. Get Turn Words Into Wealth free: https://turnwordsintowealth.com Same Page Publishing: https://samepagepublishing.com Take the thought leader quiz: https://thoughtleaderlaunch.com LinkedIn: https://www.linkedin.com/in/AuroraWinter #PodMatch About the show Judgment Call is live every weekday morning. Russell Fugett thinks out loud about the decisions AI can't make for you. He's an entrepreneur, AI strategist, solutions architect, and a man of faith who builds real things with AI and talks plainly about the judgment behind them. Missing phone calls means missing revenue. Get Joe, the AI voice agent who's always on call. Visit https://fugettlabs.com to learn more. Have a bigger AI question for your business? Book a free AI Opportunity Discovery Call: https://audit.fugettlabs.com Want to be a guest? https://fugettlabs.com/about Fugett Labs: https://fugettlabs.com Russell Fugett: https://russellfugett.com Follow @russellfugett LinkedIn: https://www.linkedin.com/in/jrussellfugett/ YouTube: https://www.youtube.com/@russellfugett Instagram: https://www.instagram.com/russellfugett Tools I use (affiliate links; I may earn a commission if you sign up) Claude: https://claude.ai/referral/cC2wZqegHw Wispr Flow: https://wisprflow.ai/r?J22272 Lovable: https://lovable.dev/invite/KLWQBUL PodMatch: https://www.joinpodmatch.com/russellfugett GoFractional: https://www.gofractional.com/r/j-russell-fugett
From the publisher's feed
Judgment Call is a show about judgment at the intersection of AI, business, and life.
Every weekday, Russell Fugett thinks out loud about the decisions AI can't make for you. He's aโฆ
Full story at fugettlabs.com and russellfugett.com.