Episode 50: Rutger Hoekstra (@Rutger_Hoekstra) is the author of “Replacing GDP by 2030: Towards a common language for wellbeing and sustainability” which is published by Cambridge University Press.

http://www.rutgerhoekstra.com/replacing-gdp-by-2030/

He has a PhD in environmental economics and is specialized in metrics for wellbeing and sustainability (“Beyond-GDP”). He has worked with/for Statistics Netherlands, United Nations, OECD, World Bank, European Commission, European Central Bank, various ministries, NGO’s, KPMG and large companies. He was the co-chair (together with Jan Pieter Smits) of the UN-ECE/OECD/Eurostat Task Force which developed the Conference of European Statisticians Recommendations on Measuring Sustainable Development. He was the project leader of the Sustainability Monitor for the Netherlands which was the predecessor of the current Monitor Brede Welvaart. He was also worked for the Dutch Parliament as an expert for the Commission for Broader Measures of Well-being.

Rutger has lectured at many universities and published numerous publications on sustainable development, natural and human capital, globalisation, circular economy, input-output analysis, decomposition analysis and big data applications. He was also Scientific Director of True Value at KPMG-Sustainability where he helped corporate clients measure their social and environmental impacts using the True Value methodology. In 2019, Rutger founded his own company, MetricsForTheFuture.com which advises companies, governments and international institutes for better metrics on wellbeing, sustainability and value-creation.

Picture: Sjoerd van der Hucht Fotografie

This episode's motto: "Life is too complicated for a single measure of progress"