For this Driving Conversation, I take Rutger Lambriex for a spin. After more than twenty-five years with EY Law and HVG, including a decade in New York as managing partner, he recently joined Venturis Consulting Group.

We unpack the question every firm should be asking: “How will we earn our money in five years?”

Topics we cover:

•⁠ ⁠The client–firm win–win matrix: where sustainable value actually sits

•⁠ ⁠Moving from hours to outcomes: value-based pricing that aligns incentives

•⁠ ⁠Productised contracting built with clients (templates, automation, thresholds)

•⁠ ⁠Preventative, business-tuned regulatory and compliance services

•⁠ ⁠Operating like a corporate: real roles for tech, finance, and BD

•⁠ ⁠The “soft governance” partners must model for adoption to stick

If you’re rethinking your model, pricing, and client relationships in the age of AI, this one’s for you.

Beyond Billable – Driving Conversations is a collaboration with NIO Nederland.

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