This episode features the innovative Ruth Guest. Ruth is a Cyberpsychologist & Founder at Sersha AI. Ruth starts by talking about her app and the creation of Sersha. She leads onto her work in content creation recommending software and equipment she has used over the years. Ruth then talks about developing her creativity. We nicely lead onto the emergence of Ai in digital marketing and Ruth stresses the importance of TikTok for businesses over the coming years. This a great episode for anyone looking to understand more about Ai and content creation.