What's the root of the audience growth problem? Relevance. Few people understand that better than Ruth Hartt.

Ruth has built a career at the intersection of performance and business innovation, moving from a 17-year career as a professional opera singer to advising cultural organizations on how to rethink audience engagement. Drawing on her work at the Clayton Christensen Institute and her deep grounding in the arts, Ruth challenges long-held assumptions about how and why people connect with cultural experiences.

In this episode, Ruth unpacks the limitations of traditional, product-centered marketing and makes the case for a more human, need-based approach. Along the way, she reflects on her own journey from the stage to strategy, and what it means to build a more responsive, relevant future for the arts.

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LINKS:

Cindr: https://cindr.co/

Cindr Webinar: https://cindr.co/webinar

Culture for Hire: https://www.cultureforhire.com/

Christensen Institute: https://www.christenseninstitute.org/