The online customer journey
There are several levels on the online customer's journey.

Remember: INQUIRY IS NOT A LEAD!

Impressions > eyes on your content
Inquiries > Person responding to and offer/ad
Prospect > Captured email/phone number
Lead > Qualified opportunity
Customer > Someone you do business with

Turning inquiries into customers

1. Person reaches out on your social media or website
2. Import prospects in your database
3. Connect Quickly
4. Send an introduction and value-add content.
5. Follow up
6. Schedule an introductory meeting
7. Deliver Exceptional Service
8. Include them in your Client Appreciation Program

Be Prepared!