Why Video?

- People retain 95% of what they see in video vs. only 10% of what they read in text.
- People spend 5x more time with video than any other type of content on Facebook
- Video shows prospect what if feels like to work with you.

Youtube Video Tips

- Be consistent with the day & time you post.
- Make your title very specific so it's easier to find
- Take the time to create your own thumbnail

Facebook Video Tips

- Facebook live is still the #1 type of content for Facebook

- Integrate Facebook live with zoom to broadcast 2-person Facebook lives (like an interview with a lender, etc.)

- Video helps you to stand out in the "sea of sales" of other agents

Instagram Video Tips

- Great platform for short-form (under 1 min) content that's fun & educational

- You don't always have to be on camera. Try recording some 2-second clips and adding music, text & your brand colors

- Camera angles are key!

Wise words from the Founders

- Mistakes happen. They Key is not to beat yourself up, but hold yourself accountable

- "No one goes to Yelp to look up for Taco Bell" The power of the boutique brand is real

- The winning model in real estate is fewer agents doing more and doing better

Whats in store for 2022?

- The strong housing market should continue into 2022, driven by demographics, low rates and pandemic accelerated trends

- Home prices will continue to rise. But more slowly until builders ramp up

-Default activity will increase but is unlikely to reach the levels

Whats in store in the Short- Term?

- Year over year home sales will start to decline as markets return to normal

- when forbearance programs end, there will not be a flood of foreclosures

- The largest group of Millennials are rapidly approaching prime home buying age suggesting high demand will continue

Listen to the podcast and find out more!