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Ruthie Rocks & Teaching Jim Audio Experience - Is Facebook Still Engaging Organic Audiences? 🙄Check Out The Las Vegas Real Estate Market.😍
Is Facebook Still Engaging Organic Audiences? 🙄Check Out The Las Vegas Real Estate Market.😍
Today, We will be talking about Mari Smith's video talking about the ultimate facebook success formula on how to consistently generate qualified leads and convert into sales.
The Problem:
- Social media marketing today is very complicated
- Organic reach and engagement is still declining
Social Media is shifting
- AWAY from the constant push for mroe followers, reach, engagement, and all public facing vanity metrics
2 Sets of Metrics
- Proxy Metrics
Fans/followers, reach, impressions
Engagements: Video views, reactions, comments shares, clicks, saves
Business Metrics
These 3metrics should demonstrably move the needle to grow your business
Traffic, leads, sales
Mari Smith's 3-peat evergreen success formula
CEC = R
Content + Community + Conversion = Results
Rinse and repeat
1. Content
Organic reach is still possible
Top performing Organic content
1. Facebook Live Video
2. Image
3. Native Video (>5mins)
4. Link
5. Status
FB and IG Live video
1. Live Streaming
2. Feed Videos
3. Reels
4. Stories
Post Quality over Quantity
- Go deeper, maximize ROI per post
- Educational,tips, how to's , tutorials, examples, demons, classes, industry news, use caes, BTS
- Focus on formats that work: videos, live streaming,
Stories
- Top of Feed
- Top of mind
- Aim to have 1-3 active stories in any given 24 hours.
Reels
- Short form video
(30 secs on FB)
(60 secs on IG)
- Reels is now Meta's fastest growing content format by far.
2. Community
Build community
The Power of Facebook groups
- Perfect for your TOFU!
- Asks Questions
Collect emails
Try Group funnels + Zappier + your email system
- Cultivate a strong culture
- Encourage experts, sharing, peer support
Page Engagement Tips
- Ask questions naturally in posts
Try colored backgrounds
- Encourage DM's
- Respond promptly to comments and DMs
Speed can be money in the bank
Alternate Platforms?
"2022 will be they year of community migration"
- Gina Bianchini
Creator of Mighty Networks
Co-founded Ning
-Surge in demand for online community, courses, memberships
It's all relationship marketing
- Where B2B or B2c = All P2p
- Attract your loyal tribe
Conversion
- ABS: Always be strategic!!!
Think like a relationship marketer
Add CTAs
Follow-ups
The fortune is in the follow up
Deploy Mari's Amplify method
- Identify Top Video Posts
- Boost - Video views objective
- Create custom Audiences
- Expand with lookalike audiences
Key Takeaways and Action steps
1. Deploy Mari's 3 part evergreen success formula
2. Increase your organic reach with video
3. Focus on building community
Watch the video and find out more!
View all episodes
By Ruthie RocksIs Facebook Still Engaging Organic Audiences? 🙄Check Out The Las Vegas Real Estate Market.😍
Today, We will be talking about Mari Smith's video talking about the ultimate facebook success formula on how to consistently generate qualified leads and convert into sales.
The Problem:
- Social media marketing today is very complicated
- Organic reach and engagement is still declining
Social Media is shifting
- AWAY from the constant push for mroe followers, reach, engagement, and all public facing vanity metrics
2 Sets of Metrics
- Proxy Metrics
Fans/followers, reach, impressions
Engagements: Video views, reactions, comments shares, clicks, saves
Business Metrics
These 3metrics should demonstrably move the needle to grow your business
Traffic, leads, sales
Mari Smith's 3-peat evergreen success formula
CEC = R
Content + Community + Conversion = Results
Rinse and repeat
1. Content
Organic reach is still possible
Top performing Organic content
1. Facebook Live Video
2. Image
3. Native Video (>5mins)
4. Link
5. Status
FB and IG Live video
1. Live Streaming
2. Feed Videos
3. Reels
4. Stories
Post Quality over Quantity
- Go deeper, maximize ROI per post
- Educational,tips, how to's , tutorials, examples, demons, classes, industry news, use caes, BTS
- Focus on formats that work: videos, live streaming,
Stories
- Top of Feed
- Top of mind
- Aim to have 1-3 active stories in any given 24 hours.
Reels
- Short form video
(30 secs on FB)
(60 secs on IG)
- Reels is now Meta's fastest growing content format by far.
2. Community
Build community
The Power of Facebook groups
- Perfect for your TOFU!
- Asks Questions
Collect emails
Try Group funnels + Zappier + your email system
- Cultivate a strong culture
- Encourage experts, sharing, peer support
Page Engagement Tips
- Ask questions naturally in posts
Try colored backgrounds
- Encourage DM's
- Respond promptly to comments and DMs
Speed can be money in the bank
Alternate Platforms?
"2022 will be they year of community migration"
- Gina Bianchini
Creator of Mighty Networks
Co-founded Ning
-Surge in demand for online community, courses, memberships
It's all relationship marketing
- Where B2B or B2c = All P2p
- Attract your loyal tribe
Conversion
- ABS: Always be strategic!!!
Think like a relationship marketer
Add CTAs
Follow-ups
The fortune is in the follow up
Deploy Mari's Amplify method
- Identify Top Video Posts
- Boost - Video views objective
- Create custom Audiences
- Expand with lookalike audiences
Key Takeaways and Action steps
1. Deploy Mari's 3 part evergreen success formula
2. Increase your organic reach with video
3. Focus on building community
Watch the video and find out more!