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How do you win the know,like, trust battle against
Zillow
Rocket Mortgage
Realtor
& 10's more
The Focus
1. What will you do when (Zillow/Redfin/NewCo) open an office next door to yours? Offer's a 1% commission? Offers a ZERO cost sale?
How are you planning to win mindshare & defense you position?
2. What are the crazy (¬ so crazy) offers you're planning to test in your market to break through the noise?
3. What's your HABU? Therefore, WHO do you need to hire to strengthen your listing business
How will I elevate my Brand, win the Mindshare of the largest set of customers in my local market % defend my position against the very real threats?
Use google to position yourself as the hyperlocal expert!
1. Build (& Claim) out your business page on Google (aka your GMB
1.2 Add a personal business page if you're well know & the team doesn't have your name.
How do I make the best google business page?
How to optimize your google business profile
1. Create a google my business account
2. Complete every section
3. Be meticulous with contact information
4. Write your "from the business" description
5. Choose a category
6. Select applicable attributes
7. Add Photos
8. Get google reviews
1.75 BrightLocal GMB Study: "We also looked into the links between the number of photos a business has on google my business, and their google my business insights. The research found that business with more than 100 image on GMB get 520% more calls, 2,717% more direction requests, and 1065% more website clicks than the average business.
The same study showed that the average real estate GMB has only 10 photos, so there's an opportunity here to 10x
100+ "geo tagged" local images vs. photos
Get 520% more calls
Generate 2,717% more direction requests
1,065% more website clicks (vs. average)
Listen to the podcast and find out more!
How do you win the know,like, trust battle against
Zillow
Rocket Mortgage
Realtor
& 10's more
The Focus
1. What will you do when (Zillow/Redfin/NewCo) open an office next door to yours? Offer's a 1% commission? Offers a ZERO cost sale?
How are you planning to win mindshare & defense you position?
2. What are the crazy (¬ so crazy) offers you're planning to test in your market to break through the noise?
3. What's your HABU? Therefore, WHO do you need to hire to strengthen your listing business
How will I elevate my Brand, win the Mindshare of the largest set of customers in my local market % defend my position against the very real threats?
Use google to position yourself as the hyperlocal expert!
1. Build (& Claim) out your business page on Google (aka your GMB
1.2 Add a personal business page if you're well know & the team doesn't have your name.
How do I make the best google business page?
How to optimize your google business profile
1. Create a google my business account
2. Complete every section
3. Be meticulous with contact information
4. Write your "from the business" description
5. Choose a category
6. Select applicable attributes
7. Add Photos
8. Get google reviews
1.75 BrightLocal GMB Study: "We also looked into the links between the number of photos a business has on google my business, and their google my business insights. The research found that business with more than 100 image on GMB get 520% more calls, 2,717% more direction requests, and 1065% more website clicks than the average business.
The same study showed that the average real estate GMB has only 10 photos, so there's an opportunity here to 10x
100+ "geo tagged" local images vs. photos
Get 520% more calls
Generate 2,717% more direction requests
1,065% more website clicks (vs. average)
Listen to the podcast and find out more!