We featured Chelsea Peitz sharing some effective marketing tips!

1. Become the Superfan
When you hear the word "superfan" you likely think about creating content that attracts poeple who then becomes super fans of your content and brand.

Creating a thoughtful comment or furthering the conversation by asking a question in your comment allows the original content creator to have a positive, non-attribute, non-salesy experience with your brand.

Perks of superfan-ing
- Reduced content stress
- Removes all excuses(video fear, what to say)
- Conversations lead to conversions
- Comments can become future content
- People check social media notifications
- Other accounts see your comments and connect

2. Make your content & profiles searchable
You've put a lot of time and effort into creating great social media content, but its not optimized for search its not going to be seen by many people. Your content,profile or website needs to get "found" first before you get followed and generate leads.

What are relevant hashtags and keywords
Alogrithms and search engines uses keywords and hashtags to understand the content topic and how to best sort and serve that piece of content to an audience why may be interested in it based on their previous behaviors or search entries.

3. Create Shareable and Saveable Content
Your-value-driven and client-focused content positions as you as competent and reliable resource for information

Client-focused Content Categories
- Educational
- Entertaining
- Emotional
- Engaging
- Exclusive

4. Story Focused
People love stories. They're engaging, they make us think and sometimes they even inspire us to take action.

5. Start ConversationsWatch the video and find out more!