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Ruthie Rocks & Teaching Jim Audio Experience - Las Vegas Market Stats. Las Vegas News. Branding.
Las Vegas builders buys shattered golf course, plans 1,600 homes.
A Las Vegas homebuilder has taken ownership of a now-shuttered golf course with plans to build more than 1,600 homes.
Touchstone Living closed its $33.7 million purchase or Royal Links Golf Club on Dec.23 property records show
Branding Mistakes:
- Fail to focus on the aspects of the offer that will help people strive and survive
- Making the consumer burn too many brain calories to understand the offer.
Story to the rescue - the story is a sense making device. Identify necessary ambition,define challenges, provide the plan to overcome the challenges.
The object is to make people see us, hear us and understand exactly why they simply want to engage with us.
Make people pay attention! It's a formula. Story formulas reveal a well-worn path in the human brain. These things really are formulaic. They are predictable. Story tellers have figured out how to keep an audience engaged.
The NEWS = These formulas work for growing your business as they do for entertaining an audience.
We are going to learn the formulas for clean communication
The components of clarity.
How to eliminate the noise that is an insidious enemy.
What Stop saying
Again - Clarity - Who does, Who does not, What will, What will not.
IF YOU CONFUSE - YOU WILL LOSE
People make decisions to sell or buy based on what - not based on what we say but on what they hear.
Many times it is what we don't say that evokes their interest.
When you clarify your message makes communicating easier.
The previously mentioned formula is a serious formula
The formula need to organize our thinking, reduce marketing efforts, obliterate confusion, terrify the competition and finally get our business growing
Story in a nutshell
A Character: Wants something
He encounters a problem
A GUIDE steps into help
The Guide has a PLAN.
That calls them into action
That Action helps them avoid failure and ends in SUCCESS
We will examine the framework of the 7 elements of the narrative communication system. You will learn how not to confuse customers by sticking to the formula
Does your marketing pass the grunt test?
1. What is the offer?
2. How will it make my life better?
3. What do I need to do to buy it?
Watch the video and find out more!
View all episodes
By Ruthie RocksLas Vegas builders buys shattered golf course, plans 1,600 homes.
A Las Vegas homebuilder has taken ownership of a now-shuttered golf course with plans to build more than 1,600 homes.
Touchstone Living closed its $33.7 million purchase or Royal Links Golf Club on Dec.23 property records show
Branding Mistakes:
- Fail to focus on the aspects of the offer that will help people strive and survive
- Making the consumer burn too many brain calories to understand the offer.
Story to the rescue - the story is a sense making device. Identify necessary ambition,define challenges, provide the plan to overcome the challenges.
The object is to make people see us, hear us and understand exactly why they simply want to engage with us.
Make people pay attention! It's a formula. Story formulas reveal a well-worn path in the human brain. These things really are formulaic. They are predictable. Story tellers have figured out how to keep an audience engaged.
The NEWS = These formulas work for growing your business as they do for entertaining an audience.
We are going to learn the formulas for clean communication
The components of clarity.
How to eliminate the noise that is an insidious enemy.
What Stop saying
Again - Clarity - Who does, Who does not, What will, What will not.
IF YOU CONFUSE - YOU WILL LOSE
People make decisions to sell or buy based on what - not based on what we say but on what they hear.
Many times it is what we don't say that evokes their interest.
When you clarify your message makes communicating easier.
The previously mentioned formula is a serious formula
The formula need to organize our thinking, reduce marketing efforts, obliterate confusion, terrify the competition and finally get our business growing
Story in a nutshell
A Character: Wants something
He encounters a problem
A GUIDE steps into help
The Guide has a PLAN.
That calls them into action
That Action helps them avoid failure and ends in SUCCESS
We will examine the framework of the 7 elements of the narrative communication system. You will learn how not to confuse customers by sticking to the formula
Does your marketing pass the grunt test?
1. What is the offer?
2. How will it make my life better?
3. What do I need to do to buy it?
Watch the video and find out more!