Circle Prospecting Is A Proven Process That Can Grow Your Database By Finding Find New Customers.

Build Relationships With The People In A Neighborhood By Sharing Neighborhood Activity.

Circle Prospecting Comfortably Starts Conversations That Lead To Relationships. Relationships Will Ultimately Lead To Transactions.

Circle prospecting could help in these scenarios:
Your buyer lost a multiple-offer situation, which creates an opportunity to see if any other homeowners nearby would consider selling because you have a buyer interested in buying in their neighborhood.

Marketing a coming-soon listing to the nearby neighbors by providing them the opportunity to choose their next neighbor.

Just-sold listings where you can share the details of how the most recent sale in their neighborhood may have affected their home’s value.

Prepare for the calls you’ll make by gathering data about the neighborhood. Always know and have the following information in front of you for reference while making calls. 

The houses in the neighborhood that have sold in the past six months

The price-per-square-foot information of the homes that have sold

Days-on-market details

General details (number of bedrooms and bathrooms) about each house

Other houses that are currently for sale in the neighborhood

Homes currently under contract or in escrow in the neighborhood

Comparison of the neighborhood’s price-per-square-foot.

Days on market versus the overall market.

This historical data helps share details about what’s happening in the neighborhood and how that impacts their own homes.

Building your database is critical for growing your business.

You will be gathering homeowners’ contact information through your circle prospecting efforts.

Systematic communication to your database is a foundational strategy for business growth.

Put a plan together to add value in a way that generates business not only for you now but also into the future.