Today is a continuation of our topic yesterday but this time we will focus on Tom Ferry as he shares his marketing tactics when it comes to real estate.

The bifurcation of intelligent agent.

Stuck vs. Scaling

Stuck agents

Out of time
Understaffed for their ambition
Vulnerable to the market and competition

Scaling Agents

Scaling team & Service
Scaling reach & trust
Scaling their price point
Scaling Volume, Transacations, Commissions
Scaling through new methods of marketing

What are my most important #futureproof my Business initiatives in 2021?

2015 trends - look back

1. Team controlling markets
2. Teams selling like brokerages
3. Commission Compression
4. Big whale hunters
5. Agent Brand Explosion

Build your brand & defend your position against competition

1. Overindexed on google reviews

2. Build your google business page

3. Create content that keeps you of mind and attracts new clients.
The formula for trust
Frequency creates familiarity + authenticity & Relevancy

"81% of consumers prefer to watch a video to learn before they decide"

VIDEO IS KING

4. A weekly email to your database.

For every $1 spent on email marketing $44 or 4400% ROI is the average.
Build your email database up!

5. Dominate with direct mail
6. Make your calls
7. Google local services ads

Listen to the podcast and find out more!