We featured Mari Smith's live stream entitled "Facebook 2022: What Marketers Need To Know"

Who is Mari Smith? She's a premier Facebook marketing expert also known as "Queen of Facebook", social media thought leader, Seasoned live webcast Host and brand ambassador to several top companies.

Topics covered:

- Meta's top priorities
1.Facebook, instagram
2.where marketers should focus
3.is the meta verse relevant to you right now?

- Organic Reach tips
- Best performing content formats
- FB and IG Reels
- Facebook Groups Updates
- Facebook ADS best practices
- And much more!

Organic Reach Tips:
1. Post more video content
2. Use Facebook LIVE regularly, if you can.
3. Favor image post with a link
4. Add hashtags to all posts
5. Mix up the frequency, try posting less often
6. Strive to have 1-3 active stories in any given 24 hour period

Image Posts
- Post images with link and CTA
- Above the fold ('See more button')

Video:
- FB watch platform
Native Video
Premieres
- FB and IG Live
- IG and FB reels
- IG and FB stories
- IG Video (IGTV)

Facebook Live:
- Try 1x/week
- 10-45 Minutes
- Schedule with the new Facebook live event

Reels:
- Big emphasis for Creators
Compete with TikTok
- Reels on instagram outperform all other content formats
Crosspost from IG to FB
- Short form Video
60 seconds

Stories
- Top of feed, top of mind
- Create in IG and crosspost to FB
- Aim to have 1-3 active in any given 24 hr period
- IG is testing 60 second stories

Colored Background
- Question
- Quote

Link posts
- Typically get the lowest reach and engagement
- Top 20 domain account for about 2% of all news feed content views
Youtube is no. 1
Used to get very low reach

Live and Audio Rooms
- Profiles, groups, pages
- Coming to more users
- Create a post + replay
- Can schedule in advance

Events
- Free
- POE - Paid online event
- Classes
with rooms (>25 people)
Group Chat

Podcasts
- if you have a podcast, definitely add it your Facebook page!

Best performing content types
- Facebook live video
- Image
- Native Video
- Link
- Status

Watch the video and find out more!