Ruthie Rocks & Teaching Jim Audio Experience

Ruthie Rocks & Teaching Jim Audio Experience - Where To Find All Ads By Category And Location!


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Betting Billions

Property Bosses
Casino landlord vici properties and financial Gian the Blackstone group are emerging as dominant properly owners of the strip.

Blackstone not only dropped $1.73 billion ion 2014 for The Cosmopolitan Of Las Vegas, it also has a history of multibillion-dollar real estate deals with MGM Resorts.


Facebook ads in 2021
We tracked down 21 of the most effective Facebook ads in 2021, analyzed what make them work so well and outlined their strategies for you so that you can put them to work in your next campaign. You need a massive budget. A team of data scientist, or creative geniuses to create high-performing Facebook ads. You just need to know the secret to what makes them work.

 

Clear Value Proposition
Redfin clearly communicated their value prop to buyers that they can get listing "3 Hours before other apps". Since homes are selling faster than ever, this is extremely appealing. "Tour homes faster" taps into the serious challenges buyers are facing with multiple offers and low days on the market.


IDX Features
Listing details pages provide a lot more information than price and location. Yet most ads about searching for homes only focus on those two things. Redfin point out that they have "complete home details, full-screen photos, property history and agent notes"


Smart Recruiting
Every agent team, and broker should make it a priority to grow through smart recruiting. "Get paid to tour homes" is incredibly appealing and easy to understand.

 

Better Ad Targeting with the Redfin migration tool
Use the Redfin migration tool to find statistics for your area so you know exactly to target your ads
Make sellers aware of the high volume of "migrating" buyers and how you'll use this data to market their home. The relevancy of an ad like "if you live in San Francisco but want to move to Austin, we can help" is off the charts.

Highlight new construction
With low inventory posing massive challenges for buyers, the idea of building a home is appealing (and possibly their only option). Take advantage of this angle by using new construction as a way to attract buyer leads.

Use fame to get traffic
People love being able to look inside the homes of the rich and famous. Actors,Athletes and musicians typically live in multi-million dollar properties like this one. You can get massive traffic to your website by using this type of real estate "click bait"

 

Make "swipe-up" Your CTA
There are very few story ads with a "swipe up" call-to-action which is exactly why you should start doing this. Less competition = more attention


Traditional listing ad
You can't go wrong with a classic. Show off your listing with high quality photos and engaging copy.

Team Sandy Blanton Realty Inc. does a fantastic job of describing the home and breaking up the sentence structuring with parentheses and speaking directly to the reader- "your very own oasis and "can yo\u believe that's not all?" The use of bullet point makes the text easy to read for the people who just want the highlights.


Coming Soon messenger ad
This ad extremely effective because its highly personal. The call-to-action is a Facebook message which instantly builds connection. The language Connie and Dan used there is conversational.

Create a different goal
Not every ad has to send traffic to your website or landing pages. Sometimes the goal should be engagement reach or shares. By leveraging the undeniable popularity of these HGTV stars. This ad is sure to get comments galore.

Focus on consumer Trends
Covid 19 has and will forever change the way we work. Specifically where we work. Many are leaving the cities for more space in the suburbs, or at least considering it, so its a strong time to lean into that message

It also gives you a leg up on your competition. People in the city likely don't have an agent in the suburbs yet.

Don't settle for average listing photos or copy
Advertising listing on Facebook works. It works best when you choose a listing like this one that has curb appeal and a "money shot" of the exterior


Promote yourself and your brand
Building a personal brand is all the rage but every few agents used ads to do it. Its a smart move to get your face(or in this case, faces) out there.

Asking "At what price would you sell your home?" Immediately grabs attention. The (fire) emoji is a nice touch. Clever usage of emojis can make an ad look less like an ad.

 

Zillow ads worth copying
Learn from zillow on how to target relevant keywords, speak directly to buyers and sellers in the same ad, choose the right CTA and more

3-D tours
3-D tours have exploded in popularity due to the pandemic. Use your IDX and filter by homes that include them for your next ad


Feature outdoor space
The pandemic has changed what people search for and what they value in a home

Large outdoor spaces, more square space footage and home office searches are way up. Zillow is leaning into that with this ad.


Speak to both buyers and sellers
We know that the majority of people who sell their home are going too buy one immediately. We also know that due to low inventory levels, people have held off listing because

Focus on pain point

If buyer ads like this one are pointing out the pros of that option, your ads should point out the cons.

Neighborhood lead ads
Highlight a specific area, price range and/or home features to make your ad highly relevant to buyers. Use these ads when you want to focus on the top of the funnel traffic. Leads are captured through a lead form created on Facebook

Listen to the podcast and find out more!

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Ruthie Rocks & Teaching Jim Audio ExperienceBy Ruthie Rocks