The steps required when establishing a reputable personal brand have absolutely nothing to do with creating celebrity status, or a false image.

The personal branding process is not about producing spin or hype, either.  Branding is the mark you leave on a person you’ve come into contact with. It’s the feeling and words they will use to describe you, and the experience they had while working with you.

• Your Personal Brand is Your Trusted Reputation
• You Need a Strong Personal Brand Strategy
• Your Objective is to Monetize Your Personal Brand

The key to a great personal brand is simply being the best version of YOU. It’s important to know yourself, in order to grow yourself.