Many people think branding is about creating an image. It’s about spin and packaging. They thinks it about persuading people to believe in something that may or may not be true. Establishing an image for yourself can be done from the surface, but creating a strong personal brand requires digging deep into your values. Here is an example...

In this coaching exercise I'll share with you the difference between image management [and] personal branding. You will choose one attribute that best describe the mark you want to leave on the people you meet.

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