If your goal is to position your best professional self in a manner that will differentiate who you are from anyone else who does what you do. The only way to do that is through developing your own personal brand.

Many people think branding is about creating an image for the outside world – it’s about having their own website or blog. Many automotive professionals believe it’s about the number of followers they have on their social media sites [and] nothing could be further from the truth. In fact, true brands – successful strong brands are based in authenticity.

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