The iconic duo of Chris Walker and Gaetano DiNardi is back together to review the current state of capturing demand and answer audience questions live. During this episode, they cover:
-A review of different intent types and offers
-What's new or has changed in the capture demand channels
-Common missteps in capturing demand
-How Google Search, SEO, affiliates, and review sites fit into this conversation 


Key Takeaways:
-Generating a lead is not the same as capturing demand. Demand capture requires clear intent to purchase.
-Low intent offers should be treated differently from declared intent offers in marketing campaigns.
-Companies often confuse lead generation with demand capture and overinvest in lead generation efforts.
-Proper measurement and alignment of strategy are crucial for effective demand capture.
-SEO is becoming more challenging in B2B, and companies need to focus on capturing actual buying intent.
-Paid search requires careful targeting and understanding of search intent to be effective.
-Review sites and affiliates can be valuable for demand capture, but companies should also focus on building their own first-party reviews and content.




Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm



RV 100 - The State of Capturing Demand with Gaetano DiNardi

Welcome to the new B2B Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.

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Chris joined Drew Smith on the Attribution Nation podcast to unravel the complexities of marketing attribution and strategy. The conversation sheds light on the benefits and pitfalls of attribution models within B2B marketing, and Chris articulates his evolving viewpoint on the subject, offering illuminating insights that challenge conventional thinking.
Chris shares his journey from the medical device industry to founding Refine Labs and now leading Passetto, highlighting the inefficacies he observed in traditional marketing roles and the transformative digital demand strategies he implemented. With an adept understanding of customer behavior and market dynamics, he makes a compelling case for a more nuanced, customer-centric approach to marketing metrics.


If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.
Can’t make the event but have a question for Chris? Submit it here.
The next Expert Session, featuring Kyle Coleman will take place on June 6 at 12pm central. Register Here. 
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

RV180 - Achieving Objective Attribution Measurement | Attribution Nation

Chris joined Justin Norris on RevOps FM to discuss new perspectives on B2B marketing and evolving go-to-market strategies. Chris introduced the idea of 'signals' in marketing analytics to track customer interest throughout the sales cycle. The episode covers differences between signal providers, aggregators, and analytics. Chris explains their roles and possible developments in signal tracking. He also points out flaws in the current go-to-market models and proposes a single, more effective approach for better financial performance.


Chris focused on how businesses should prioritize profitability and growth while cutting costs, especially given the current economic conditions. He walks through reassessing customer acquisition strategies and measuring value through financial soundness. 


If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.


Can’t make the event but have a question for Chris? Submit it here.


The next Expert Session, featuring Peep Laja will be on Thursday May 16 at 12pm central. Register here. 


Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm


RV179 - Leveraging Signals to Improve Marketing Analytics | RevOps FM Podcast

In the latest episode of "Revenue Vitals," Chris talks through changes in B2B finance and the impact to GTM strategies. He outlines the importance of shifting from growth at all costs to a strategy that emphasizes sustainable, efficient growth.


Chris talks through the current landscape; SaaS companies aren't growing as fast as before while it’s becoming more expensive to get new customers. He highlights how businesses should reconsider where they're putting their money to come up with new strategies that fit with current market conditions.


If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.


Can’t make the event but have a question for Chris? Submit it here.


The next Expert Session, featuring Peep Laja will be on Thursday May 16 at 12pm central. Register here. 


Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm



RV178 - Unifying Pipeline Architecture through Aligning Sales and Marketing | Go To Market Live Episode 16

Chris joined Alan Zhao to talk about the evolution of B2B Go-To-Market tactics. Chris offers an insightful analysis of contemporary, data-oriented go-to-market strategies, emphasizing the essential role of analytics and data-centric decision-making in aligning sales and marketing initiatives with the changing patterns of buyer behavior.
Chris provides an in-depth examination of the fundamental transition from conventional sales-driven frameworks to a modern methodology that gives precedence to demand generation and the strategic use of indicators within B2B marketing. He highlights the imperative for organizations to evolve in response to the sophisticated B2B purchaser, who is equipped with a wealth of digital resources. He points out the inefficacies prevalent in current go-to-market approaches and advocates for a concentrated effort on authentic demand creation and the interpretation of customer behavior as critical factors for attaining sustainable and effective growth in the current economic environment.
If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.
Can’t make the event but have a question for Chris? Submit it here.
The next Expert Session, featuring Peep Laja will be on Thursday May 16 at 12pm central. Register here. 
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

RV177 - The Future of Revenue: Signal-Based Go-to-Market Strategies

Are skyrocketing CAC, decreasing LTV, and over-spending on ineffective demand generation tactics causing bloat in your go-to-market engine?
You're not alone 

RV 100 - The State of Capturing Demand with Gaetano DiNardi

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